Luxury E-commerce
Primo Diamonds
Bespoke engagement ring e-commerce for a Hatton Garden jeweller — Shopify storefront focused on discovery, consultation and conversion.
- Shopify
- Custom Development
- UX / UI
- Lead Generation
- Client
- Primo Diamonds
- Industry
- Luxury Jewellery
- Services
- Shopify, Custom Development, UX / UI, Lead Generation
- Platform / Tech
- Shopify, Custom theme development
01
Challenge
Present a high-trust luxury shopping and consultation experience that reflects Hatton Garden craftsmanship online.
02
Approach
Focused on product discovery, diamond education and clear paths to book a consultation — with a refined visual system for luxury jewellery.
03
Solution
A Shopify-based luxury storefront with custom development for engagement rings, wedding bands and bespoke journeys.
Selected screens
Interface and brand visuals from the project.
Technology
Outcome
A polished online experience that supports browsing, education and consultation booking for serious jewellery buyers.
Next project
PureLabs RXLet's build something
Have a similar project? Let's talk.
Tell us what you're working on and we'll help you figure out the best way to build it.