07 / SEO & Growth
Technical foundations fordiscoverability and conversion.
Being invisible on Google when customers search for what you sell is one of the most expensive problems a business can have — and one of the most fixable with the right foundations.
We focus on technical SEO, on-page structure, local search and conversion optimisation — the engineering and structural work that makes your site findable and measurable. We're not an ad agency; we build the site and systems that organic growth depends on.
- Structure
- Content
- Technical
- Measurement
The problem
Why good businesses stay hidden
You don't need more traffic for its own sake — you need the right people finding you when they're ready to buy, book or enquire.
01
Invisible for searches that matter
Competitors appear for keywords your business should own. Your site exists but Google doesn't understand what you offer or where you serve.
02
Technical issues block crawling
Slow pages, broken links, duplicate content, missing sitemaps or poor mobile performance prevent search engines from indexing your site properly.
03
Pages aren't structured for search
Missing titles, thin content, no heading hierarchy or schema markup — pages that look fine to humans but communicate nothing to search engines.
04
Local customers can't find you
Google Business Profile incomplete or inconsistent. No local landing pages. NAP (name, address, phone) mismatches across directories.
05
Analytics don't tell a clear story
Tracking installed but not configured for conversions. You know traffic went up but can't connect it to enquiries or sales.
06
Content exists but doesn't convert
Blog posts or service pages that rank for irrelevant terms — or rank well but don't guide visitors toward action.
07
Previous SEO work created problems
Keyword stuffing, toxic backlinks or aggressive tactics from past agencies that now hurt more than help.
08
E-commerce products aren't discoverable
Product pages missing structured data, category architecture is flat, and faceted navigation creates duplicate content issues.
What we do
What we deliver
Structural SEO and measurement foundations — the work that compounds over time rather than disappearing when ad spend stops.
- 01
Technical SEO audit
Comprehensive review of crawlability, indexation, site speed, mobile usability, security and structural issues.
- 02
On-page optimisation
Title tags, meta descriptions, heading structure, internal linking and content hierarchy for key pages.
- 03
Local SEO
Google Business Profile optimisation, local landing pages, citation consistency and location-based schema markup.
- 04
Schema & structured data
JSON-LD markup for business info, products, services, FAQs and reviews — helping search engines and AI understand your content.
- 05
Site speed optimisation
Core Web Vitals improvements through image optimisation, code efficiency and caching — speed as a ranking and conversion factor.
- 06
E-commerce SEO
Product page optimisation, category architecture, faceted navigation handling and product schema for Shopify and WooCommerce.
- 07
Conversion rate optimisation
Page structure, CTA placement and user flow improvements based on analytics data — turning existing traffic into more enquiries.
- 08
Analytics & tracking setup
Google Analytics 4, Search Console, conversion events and goal tracking configured for actionable reporting.
- 09
Search Console & monitoring
Index coverage, crawl error resolution and ongoing monitoring of search performance and technical health.
- 10
Content strategy guidance
Recommendations for service pages, blog topics and landing pages based on search intent — not generic keyword lists.
- 11
Redirect & migration SEO
URL mapping, 301 redirects and indexation management during site redesigns or platform migrations.
Approach
Our SEO approach
01
Audit & benchmark
Current rankings, technical health, competitor landscape and conversion baseline — so improvements are measurable.
02
Prioritise fixes
Not all SEO issues are equal. We tackle blockers first — crawl errors, speed, indexation — before fine-tuning content.
03
Fix technical foundations
Site speed, mobile usability, schema, sitemaps and structural issues resolved at the code and configuration level.
04
Optimise key pages
On-page work for service pages, product pages and local landing pages that drive the most business value.
05
Set up measurement
Analytics, Search Console and conversion tracking configured so you can see the impact of changes over time.
06
Guide content direction
Recommendations for new pages and content updates based on search intent and competitive gaps.
07
Report & iterate
Regular reporting on rankings, traffic, conversions and technical health — with clear next steps, not vanity metrics.
Who it's for
Who this is for
Local businesses
Shops, clinics, restaurants and service providers who need to appear in local search and Google Maps.
E-commerce brands
Online stores where product discoverability and category structure directly affect revenue.
Professional services
Firms that need service pages ranking for high-intent searches in their market.
Businesses redesigning their site
Ensuring SEO equity is preserved and improved during a rebuild or platform migration.
Sites with traffic but low conversion
Businesses getting visitors but not enough enquiries — where CRO matters as much as rankings.
Technology
Tools & platforms
SEO work integrated with the platforms and analytics tools your site already runs on.
- Google Analytics
- Google Search Console
- Next.js
- WordPress
- Shopify
- WooCommerce
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Let's build something
Let's make your site findable.
Share your site and market — we'll audit what's blocking discoverability and outline a practical plan.